Top 5 Beauty Retail Apps on Android in Switzerland - Q4 2022

During the fourth quarter of 2022, the top 5 beauty retail apps on the Android platform in Switzerland showcased varying trends in downloads and active users, according to Sensor Tower data.

Douglas – Parfüm & Kosmetik saw a steady increase in weekly downloads, peaking at around 758 in mid-December. The app's active users rose from 1.7K at the start of the quarter to approximately 2.3K by the end of December.

GLAMOUR Fashion Trends shoppen experienced a sharp decline in downloads, starting strong with 299 in the first week of October but dropping significantly to single digits by the end of the quarter. Active users followed a similar trend, beginning at 453 and dwindling to almost zero by mid-December.

BEAUTY BAY maintained a relatively stable but low download rate, with weekly downloads fluctuating between 9 and 34. Active users remained consistent, averaging around 155 to 180 throughout the quarter.

Nykaa Fashion – Shopping App had a modest download rate, peaking at 31 in early November but declining to just 4 by the end of December. Active users showed a slight decrease from 60 to 57 over the same period.

Marionnaud – Beauté & Soins experienced low but steady weekly downloads, ranging from 5 to 28. The app did not provide data on active users for the quarter.

These insights provide a snapshot of the beauty retail app landscape in Switzerland for Q4 2022. For more detailed analysis and data, visit Sensor Tower.